www.puzhen.com.hk

The Puzhen website is designed to emphasize both the material appeal of their products and the rich cultural heritage behind them. The site is divided into two interlinked halves; a products section and a blog section.

In the products section, full screen imagery of products emphasizes the textural nuance of the materials and a luxurious appeal. Meanwhile, the blog contains stories describe the traditions and craft behind the products. Each section cross-references the other, so that every product has a story to it and every story has corresponding products.